Brand · Established 1940 · Shanghai
Forever.
Since 1940. 2 billion bikes. China's Time-Honored Brand.
Forever is one of China's oldest and most storied bicycle manufacturers, founded in Shanghai in 1940. From the first road-racing bike built in China (1958) to the first bicycles exported to the United States (1979, passing CPSC on the first try), Forever has been shaping how China rides for more than eight decades. Our 200-millionth bicycle rolled off the line in 2025.
Today, the Forever line carries that same heritage into the world — bikes built with the discipline of a brand that has been doing this longer than most countries have existed.
